The “Digital Marketing – Performance Marketing” training is designed as a 2-day workshop, delivering performance marketing techniques and case studies to introduce performance marketing techniques to businesses and train more performance marketers for the market needs.

In this Performance Marketing course, you will learn how to manage your sales funnel and discover how to run your marketing campaigns using social media to promote your business online. You will learn how to run paid ads on Facebook, Instagram, and Google to generate more traffic and leads, and improve your sales performance. The practical learning will help you apply what you have learned to your marketing campaigns immediately and deploy the right marketing strategies for exponential growth.

In this class, you will learn to set up and run ad campaigns alongside our trainer. This is a practical and impact-driven class.
Basic digital marketing background is required. Should at least have social media accounts, especially Facebook, Instagram, and Google Ads accounts.
Website, paid advertising, SEO, social media,
and many more.
Upon completion of the program, you will be able to:
  • Manage your sales funnel effectively
  • Generate more traffic to your website
  • Generate more leads
  • Boost your sales
  • Increase your conversion rate
  • Establish strong online presence
  • Run A/B testing
  • Measure and improve the effectiveness of your campaigns
  • Entrepreneurs, business owners and online sellers who want to improve their online sales performance through digital marketing
  • Marketers who want to develop and enhance their digital marketing skills
MODULE 1 : Introduction - Digital Landscape and Mindset
1.1 - Digital Landscape in Malaysia and International
1.2 - Growth Hacking Mindset and Case Studies
1.3 - Experimentation Framework
MODULE 2 : Understanding Your Customers
2.1 - Customer Profiling
2.2 - Customer Journey Mapping
MODULE 3 : Market Messaging - Benefit Focused UVP
3.1 - Unique Value Proposition
3.2 - UVP Messaging
MODULE 4 : Selecting your Channels for Rapid Growth
4.1 - Bullseye Framework
MODULE 5 : Prioritising Experiments Based on Success Factors and Resources
5.1 - ICE SCORE Framework
MODULE 6 : Advanced Funnel Development
6.1 - Funnel Development and Management
MODULE 7 : Lean Analytics
7.1 Identifying Key Metrics for Growth
7.2 Google Analytics Basics
MODULE 8 : Paid Advertising
8.1 Facebook Ads
8.2 Instagram Ads
8.3 Google Ads
8.4 Social Media Marketing
MODULE 9 : Tactics for Facebook & Instagram Ads
9.1 Creating ROI driven Facebook ad structure
9.2 Low-cost Facebook and Instagram campaigns for ROI
MODULE 10 : Advanced Ad Retargeting Tactics and Content Marketing
10.1 Learn how retargeting helps you lower ad costs
10.2 Learn advanced e-commerce, lead generation retargeting methods
10.3 Learn how to create engaging content for retargeting purposes
Trainer : Jamie Thoo
Director of Super D&J Sdn Bhd
Jamie is a ‘mom-preneur’ who worked in a multinational company for eight years, started her own business using almost her entire savings. After she had gotten married, she took her business online with a capital of RM500 based in a small town, Kuala Krai, Kelantan. She invested six years to build skills and strategies to grow her online business. Jamie learned from scratch about dropshipping, stock tracking, products outsourcing, designing, sales and marketing, customer service, logistics, purchasing and quality control among various other skills in order to achieve her goal.

Being ever determined and hardworking, Jamie has built many successful e-stores in the market and now enjoys a good reputation on the Shopee & Lazada platforms as a seller that ‘walks the walk’. Jamie is proud that her business income exceeded several million ringgit in 2021, which enabled her to support her family comfortably. Jamie unwaveringly faced the challenges and grabbed the opportunities brought on to her when running her business. She has never shied away from people of any position in life. No matter what happens around her, she always keeps a smile on her face.

Today, Jamie is a SHOPEE XPERT, SHOPEE certified trainer and LAZADA certified trainer of Alibaba Business School. Her passion is to guide business owners and help women who want to achieve the same success as hers. With her sales experiences, she has trained over 10,000 salespeople while managing several brand stores. For Jamie, believing in yourself is the key to realizing your greatest potential.
Interested to join this program? Register now!
More questions? Please contact us at or call us at 03-2022 5510.