Sam Shin Gern (Sam)
Chief Operating Officer
Sam Shin Gern (Sam), the Group COO of Commerce.Asia, started his career in the world of big data. From being the first hire in the Business Intelligence department of (now dotdash), one of the biggest content sites in the world, Sam grew the team and inculcated deep analytics practices across the entire organization. He then went to Silicon Valley based Upwork where he led the Marketing analytics practice.

After 7 years in the US, Sam then made the switch to China where he led both the Product and Marketing team for Seedlink, an Artificial Intelligence start up that scaled to over 20 countries in the time that he was there.